Last year, as part of its campaign to require e-prescribing in Medicare, PCMA launched a TV ad featuring Institute of Medicine (IOM) expert panelist J. Lyle Bootman that called on policymakers to require e-prescribing in Medicare “before more people die” from medication errors.

Dr. Bootman co-chaired an IOM committee that recommended that all physicians begin using e-prescribing by 2010 to help reduce the estimated 1.5 million preventable medication errors that occur in the United States annually. According to the IOM, each year some 7,000 people die from medication errors. Unfortunately, fewer than one-in-ten physicians currently use life-saving e-prescribing technology.

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